David Loftus

David Loftus is an incredibly famous and internationally acclaimed photographer. Over the past twenty years he has photographed over 100 books for the likes of Jamie Oliver, Gennaro Contaldo, Elizabeth David and April Bloomfield. He is most known for his work with Jamie Oliver as he has photographed all but one of Jamie's international best-sellers, which has led to international book sales in excess of thirty million copies.
Although he is known for his food photography he has been involved in fashion, portrait and landscape photographer for various magazines including Red Magazine. He has also directed TV adverts including a very successful one for Sainsbury's and in 2012 published his first recipe book entitled "Around The World in 80 Dishes"
Over the years he has accumulated many awards including European Portrait and Garden Photographer of the year and in 2010 he was named the 65th most influential photographers by Professional Photographer magazine, who said "Loftus's natural approach to shooting food has led a revolution in food photography with the new emphasis being on honesty and ingredients over perfection and unreality."

I really enjoy David Loftus's work as his use of depth of field draws the eye towards the food yet the background is only softly out of focus so the food doesn't appear to harsh or sharp. His simple composition also compliments the food as it adds a natural feel and allows the food to stand out as the centre of attention. His work is very inspiring for food photographers and I'm sure he will continue to influence photographers worldwide.

Below are some of my favourites:









Bibliography: http://www.davidloftus.com/
http://photolandcontextual.blogspot.co.uk/2012/12/investigation-towards-food-photography_30.html